Seniors Helping Seniors Presents: “Behind the Yoi”The Life of Myron Cope, Legendary Broadcaster

   “Teams Win Championships, But Broadcasters Make Them a Memory”

Long before the NFL Draft became a television spectacle, Myron Cope used the radio airwaves to announce the Pittsburgh Steelers' draft picks in real time, giving fans the first news about names that became legends, like Harris, Lambert, Swann and Stallworth. Draft day was one of many days when Myron got to shout "Yoi," his excited declaration word used over 35 years of broadcasting Steelers games on WTAE and later.

WDVE radio. Myron Cope didn’t just describe Steelers football — he transmitted the fierceness and exuberance of the games and the players' personalities to every member of Steeler Nation who turned down their TV sound and turned up the radio so they could listen to Myron, and his partners relay the action.

In conjunction with Presbyterian Senior Care Network, Seniors Helping Seniors Pittsburgh Northeast is happy to announce an event timed for Pittsburgh’s 2026 NFL Draft celebration. Myron Cope biographer and Pittsburgh native Dan Joseph will give a presentation about his 2024 biography Behind the Yoi, co-written with Myron's daughter, Elizabeth. The book details the life and career of Myron, undoubtedly the most colorful voice in Pittsburgh broadcast history, as he built his legacy: first as a writer with magazines like Sports Illustrated, then as a broadcaster with WTAE and the Steelers.

Dan will share excerpts of Myron’s tapes, letters, and photographs, which became the basis of this very touching and frank biography. Dan will play recorded highlights of Myron's draft-day interviews and share insights into the history of Myron's creation, the Terrible Towel, and expound upon its continued impact on fans and sports teams worldwide.

The event will be held on April 17, at 2:00 PM, at The Legacy Theater located at Cumberland Woods Village, 700 Cumberland Woods Drive, Allison Park, a UPMC Senior Communities property. Tickets to the event are free and open to the public, but reservations are required. Call (412) 742-8747. 

Dan’s presentation will be followed by a book signing and a post-presentation “Meet & Greet” with the author. For more information, please contact Jeanni Watson at Seniors Helping Seniors Pittsburgh Northeast at (412) 901-0350, or by email: jeanni@shspittsburghnortheast.com.