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Deb Walton, Coldwell Banker Realty, Employs Comprehensive Marketing Strategy to Sell Your Home

By Janice Lane Palko


Gone are the days of a REALTOR® simply putting a For Sale sign on the lawn of your home and waiting for a buyer to appear.


Deb Walton, of Coldwell Banker Realty, has been a REALTOR® for 10 years and previously worked for another decade at Eastman Kodak Company as a sales executive for the military accounts. She knows that it takes more to find the right buyer for your home, and she employs Coldwell Banker’s comprehensive marketing strategy to maximize your home’s exposure.


“I use Coldwell Banker's Listing Concierge service on every listing of mine, regardless of price point. This package includes Professional Photography, Single-Property Website, Just Listed E-Flyer, You Tube Advertising, High Gloss Property Brochures, Mobile Brochure, Silver Envelope Home Announcement mailed to area radius, Area Realtor Notification, Targeted Online Advertising, and extensive online exposure,” said Deb.


Whether you are selling a lower-priced home or a multi-million-dollar estate, Deb gives you the same expertise needed to find you a qualified buyer. “I hold real estate broker tours and public open houses, and I utilize Northern Connection magazine to feature my listings. I also have a network of business professionals who help me connect with the right people when looking for a buyer for my listing. My photographer also offers drone photography and branded video tours,” said Deb, who customizes the marketing based on her clients' needs.”


Deb services all areas of Metro Pittsburgh, but she mainly does business in Butler, North Allegheny and Beaver Counties.


Not only does Deb utilize the latest technology and marketing strategies when selling your home, but she also brings expertise that others may lack. “I have a Senior Real Estate Designation and a Military Relocation Professional Certification. Both required additional education and course work. The SRES® Designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+. Military Relocation Professional certification focuses on educating real estate professionals about working with current and former military service members to find housing solutions that best suit their needs and take full advantage of military benefits and support,” said Deb.


Her dedication to her work is evidenced by her commitment to integrity, professionalism, and outside-the-box thinking that she brings to her real estate business. “I prioritize effective communication, follow-up, and resourcefulness, ensuring that my clients are informed and well-supported throughout the home buying or selling process. In addition, I provide an easy-going approach, allowing my clients to make decisions at their own pace and fostering a high level of comfort and satisfaction. Loyalty, flexibility, and a sense of humor are the cornerstones of my service, creating lasting relationships with clients who often become lifelong friends,” said Deb.


 Deb Walton


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