Behind the Cardigan

Just one week before The Gardenia Branch boutique opened in 2020, Dione's sweet sister (Kaleigh's beloved Aunt) passed away following a long and courageous battle with cancer.

She was one of their biggest encouragers of opening a business during a crazy pandemic time period. Her one and only request was that they carry a selection of cardigans for her to shop. With the lengthy chemo treatments, she was cold most of the time and cardigans always kept her warm.

After her passing, the cardigans that were so carefully picked out for her were emotionally very difficult to sell. Therefore, they decided to donate them to other women who were experiencing the side effects of cancer in hopes that they would appreciate them as much as she would have.

Since then, The Gardenia Branch makes an effort every year to donate as many cardigans as they are blessed to give! For each one sold, they will donate one to a beautiful soul battling cancer.

Their precious loved one adored butterflies, hence the name "Butterfly Cardigan". She always had a smile on her face and a warm hug for everyone she came in contact with.

Their hope is that the cardigans will serve as a cocoon, providing warmth, protection and comfort as these women navigate what can be one of the biggest challenges of their lives.

In addition, each recipient also receives a letter of encouragement "When you put this cardigan on, know that you are being hugged."

Please help us spread our wings & spread some love!

Cardigans may be purchased at The Gardenia Branch store located in the Ross Park Mall or online at: http://www.thegardeniabranch.com