top of page

The Gardenia Branch Partners With the Glimmer of Hope to Support Women by Donating Butterfly Cardiga

  • Janice Lane Palko
  • Oct 10, 2022
  • 2 min read

Updated: Oct 12, 2022

By: Janice Lane Palko

ree

We all feel warm and cozy inside when we help someone else, but now you can also feel warm and cozy on the outside and help a woman battling cancer.


Dione O’Dell and daughter Kaleigh O’Dell are the owners of The Gardenia Branch, an online women’s clothing boutique, and they are working with the Glimmer of Hope Foundation to support women battling cancer.


Several years ago, Dione’s sister was diagnosed with cancer, and while she was undergoing treatment, she realized that she felt most comfortable in a cardigan sweater.

During the pandemic lockdowns, Kaleigh, who was pursuing her love for fashion at Kent State, was home studying and proposed that she and her mother open an online store. Dione’s sister encouraged the idea and requested that they carry cardigans so that she could purchase them from their store. Sadly, Dione’s sister passed away unexpectedly from her disease, but Dione and Kaleigh carried on with their venture, but they wanted to find a way to help others and the “butterfly cardigan” was born because her late sister loved butterflies.


On November 12, 2021, The Gardenia Branch ran a campaign that for every butterfly cardigan purchased, a butterfly cardigan would be donated to a woman battling cancer. The sweaters sold out within a few hours. The demand was so high, they ran another campaign and sold out quickly again.




This year’s campaign starts on Oct. 10 at 10 a.m., and Dione recommends setting an alarm to remind yourself to shop for the butterfly cardigan at the website at www.thegardenabranch.com or in person at Ross Park Mall on the lower level of the mall across from H&M.


The butterfly cardigan comes in ten colors and the donated sweaters will be distributed through the Glimmer of Hope Foundation on Giving Tuesday, November 29.

“We want women battling cancer to know that there are women wearing these cardigans in support of you!” said Dione. “Please know that as soon as you put this cardigan on, that you are being hugged!”

43 Comments


Hermoine Anderson
Hermoine Anderson
Oct 02

 Prepared to advance your career? At the UNICCM, our adaptable online courses in Contract Management, Data Science, CAD Design, and Health & Social Care are tailored to fit your lifestyle and enhance your success. Connect with thousands of experts who have changed their destinies—begin now and turn it into reality!

Like

Fyre Smith
Fyre Smith
Sep 30

 Looking to advance your expertise and make a headway in your field? The College of Contract Management offers cutting-edge programs tailored to professionals in contract management, construction, design, and cybersecurity. 

Like

Michael Mugabe
Michael Mugabe
Sep 04

ATLAS77 adalah situs slot gacor pilihan para slotter yang bijak dalam mencari maxwin malam ini karena situs kami sudah dilengkapi dengan sistem keamanan paling mumpuni dan bisa diandalkan.

Like

Lana Zaymar
Lana Zaymar
Aug 26

More blogs should be written like this straight to the point! and if you’re on the lookout for headwear wholesale new arrival collection, be sure to visit our site.

Like

Untitled design (2).png

Interested in having your event featured here?  Fill out the form below.

Never Miss a New Post.

Thanks for subscribing!

© 2024 Swanson Publishing, LLC

bottom of page